I think linking to other sources when that story has some sort of exclusive feature is ok. When you link to other sources for general newsworthy events, then you're only hurting yourself.
Sometimes a news outlet will run an exclusive that is tied into a major story, say for instance Alex Rodriguez admitting to steroid use to Peter Gammons of ESPN. If CNN Sports talks about steroids in baseball or Rodriguez in general, it would be ok to link the story and would make sense. But if CNN Sports talks about last night's Lakers game and then links to ESPN about their take on a regular season early-February basketball game, that's just giving ESPN free hits and taking away from CNN Sports.
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Interesting insight of the advertising controversy of linking--we'll talk about that Friday.
ReplyDeleteNice ideas for your links...I would have liked to have seen sentences rather than just the names of the Web sites in your sidebars.